CRS-x Assignment Example | Topics and Well Written Essays - 1000 words

CRS-x - Assignment Example 26). Some companies are still making use of the traditional marketing methods which include publications, television, radio, telephones, billboards, postal services, face to face methods amongst others. Their counterparts instead make use of websites, emails, social media and video-conferencing in the same effort. It is important for any company to seriously consider its marketing strategies as these determine how effective their outcome will be in terms of winning them a satisfactory customer base. Speaking of personal interaction, new media has a major shortcoming especially when it comes to dealing with dis-satisfied customers. Take for example social media. Customers who may feel cheated after consuming a product because it did not match their expectations may chose to express their discontentment via social media channels such as Facebook, twitter or website blogs. This would adversely compromise the efforts of the company in brand building. Conversely, if a company subscribed t o the traditional approaches of marketing communication, say, the use of telephones, all that the discontented customer would have to do is to call and air their grievances while the concerned company would have retaliated by apologizing and looking for a way of appeasing the dissatisfied customer. Schultz 2009, p. 33). Again, new media lacks that human touch that goes a long way in convincing customers to purchase a product. New media is often characterized by faceless interactions although this is not always the case (Hennig 2000, p. 23). Companies that choose to make use of the given social media channels like emails, twitter and blogs need to understand that when customers are not able to emotionally and psychologically connect with the product on sale as well as the people marketing it, there is likely to be zero engagement (Egan 2008, p. 94). The management should realize that it is not about placing the said product up for marketing as much as it is about appealing to the fee lings and emotions of the consumers. Of much significance also is the question as to how companies intend to measure the attitudes and engagement levels of their customers as well as relationship outcomes. This is of importance mainly because the emerging media marketing methods do not adequately put this aspect into consideration (Mukerjee 2011, p. 88). Whereas a company may successfully measure the attitudes and behavioral data of their consumers, they may have to deal with the challenge of how to incorporate this data into their organizations. How does one tell whether the data presented there represents genuine feedback from a concerned customer, or it was the product of a joker who just happened to come by the site? Again, marketing campaigns conducted through Youtube or adverts placed within email pages may never reach the intended customer base and yet there would be no way of informing them (Garber 2007, p. 78). This might in the long run affect their ability to build their brand. Traditional marketing strategies are designed in such a way that before the company has incurred so much damage due to some of these unperceived loopholes, it will have acted on the feedback already received through the convenient means that it has offered to its customers. It would be bad to the new media strategies not to point out some of the advantages they

How Quantum Technology Will Improve Our Future Essay

How Quantum Technology Will Improve Our Future - Essay Example Hitherto, it has taken more than 250 years since the initial mega application of the concept. But presently, it has a far greater meaning as scientist have worked on numerous quantum theories and calculations to come up with many Quantum applications. Quantum technology has shaped human lives and will continue to modify or transform our lives in various ways that even some we may not be conscious of. Thesis: Quantum technology has impacted positively to our lives and will continue to improve or have greater positive impacts on our future lives. Quantum future in health According to Kaila, & Kaila (2010) with regard to the field of health, quantum technology provides humanity with health care via MRI. Quantum Technology and health have always had a noble correlation. Archeologists and historians point that surgeries initially took place around 3300BCE as the Indus Valley Civilization presently forming part of Pakistan and India. Although many theories linking quantum concept and healt h came and went, the advancement of health and its dependent on this technology never grow weaker. presently and even in future times, high level machines applies and will continue to apply photons and other quantum concepts to carry out medical tasks. For instance, equipment such as Stethoscope is highly applied in listening to one’s heart, while X-ray machines are used for determining any broken parts of our body in conjunction to many applications meant to make future human life better (Anwar, 2007). Quantum future in lighting bulbs Future application of the quantum technology in our lives is also seen in the lighting bulbs. With the era of the incandescent light bulb disappearing speedily, the holy grail of the lighting industry is to come up with a highly effective form of solid-form lighting that forms high superiority white light. Chemists have found out that white-light quantum dots are one of the few options of quantum technologies that produce pure white light. In f act, they predict that these ultra-small bright beads of cadmium selenide can change the blue-light formed by a Light Emitting Diode into a warm white light with a spectrum comparable to that of incandescent light. However, they have continue to warn that dense fluorescent tubes and majority of white light Emitting Diodes (LEDs) release a mixture of monochromatic colors, which fake white-light. Nearly a decade ago, when white-light quantum dots were invented accidentally in a Vanderbilt chemistry lab, chemists projected that it would be difficult to raise it to practical levels as its efficiency was extremely low for any commercial applications (Gerber, 2007). Presently however, Vanderbilt researchers have confirmed that they have successfully improved the fluorescent efficacy of these nanocrystals from an original level of 3 per cent to as high as forty five per cent. This implies that given the ever dynamic quantum applications, the future advancement of this application is guaran teed as the there is a possibility and room for boosting the efficiency of nanocrystals to above 45 percent. Hence, this efficiency of phosphors suggests that white light quantum dots would be practical in future for some superior lighting applications necessary for commercial purposes. The overall measure for efficiency of lighting devices is known as luminous efficiency and it determines the amount of visible light that a device can produce per unit of watt.